About the Company
Roots is a global lifestyle brand founded in Canada in 1973. Renowned for its leather goods, apparel, and accessories, Roots is deeply committed to quality, craftsmanship, and a connection to the natural world. With a strong retail presence and a growing e-commerce footprint, Roots is dedicated to creating an exceptional customer experience both online and in-store. Join our dynamic team and contribute to a brand synonymous with Canadian heritage and timeless style.
Job Description
We are seeking an experienced and dynamic Shopify Store Manager to lead the strategic development, operational management, and continuous optimization of our flagship Shopify e-commerce store. The ideal candidate will be a visionary leader with a deep understanding of the Shopify ecosystem, digital marketing, UX/UI best practices, and e-commerce analytics. You will be instrumental in driving online sales, enhancing customer engagement, and ensuring a seamless, high-performance shopping experience for our valued customers. This role is crucial for our digital growth strategy, requiring a blend of technical proficiency, creative problem-solving, and strong business acumen, based in our Toronto office.
Key Responsibilities
- Oversee the day-to-day operations and performance of the Shopify e-commerce store.
- Strategize, develop, and execute comprehensive e-commerce campaigns and initiatives to drive sales and conversion rates.
- Manage product listings, inventory synchronization, and promotional content across the Shopify platform.
- Monitor website analytics, traffic, and sales data to identify trends, opportunities, and areas for improvement.
- Implement SEO best practices, A/B testing, and conversion rate optimization (CRO) strategies.
- Collaborate with marketing, design, and IT teams to ensure brand consistency and technical functionality.
- Manage relationships with third-party app developers and integrators to enhance store capabilities.
- Stay current with Shopify updates, e-commerce trends, and competitive landscape.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and industry best practices.
- Train and mentor junior team members on Shopify platform functionalities and best practices.
Required Skills
- Proven experience as a Shopify Store Manager or similar e-commerce role.
- In-depth knowledge of the Shopify platform, including Shopify Plus features.
- Strong understanding of e-commerce best practices, digital marketing, SEO, and SEM.
- Proficiency with e-commerce analytics tools (e.g., Google Analytics, Shopify Analytics).
- Experience with HTML, CSS, and basic JavaScript for front-end customizations.
- Excellent project management, organizational, and communication skills.
- Demonstrated ability to drive sales and optimize conversion rates.
- Strong analytical and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Experience with other e-commerce platforms or headless commerce solutions.
- Familiarity with UX/UI principles and A/B testing methodologies.
- Knowledge of email marketing platforms (e.g., Klaviyo, Mailchimp) and CRM systems.
- Experience in the retail or fashion industry.
- Shopify Partner Certification or relevant certifications.
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Employee discounts on Roots products.
- Opportunities for professional development and career growth.
- Collaborative and inclusive work environment.
- Company-matched retirement savings plan.
- Access to wellness programs and resources.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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