About the Company
Publix Super Markets, Inc. is an American employee-owned supermarket chain headquartered in Lakeland, Florida. Founded in 1930, Publix is known for its commitment to quality products, exceptional customer service, and community involvement. With a strong digital presence, we engage our customers through various platforms, including a vibrant recipe portal and active social media channels like Pinterest, inspiring millions with delicious meal ideas.
Job Description
Are you a culinary enthusiast with a flair for digital storytelling? Publix is seeking a passionate Recipe Content Developer specializing in Pinterest to join our creative team in Orlando. In this role, you will be instrumental in conceptualizing, developing, and optimizing engaging recipe content specifically tailored for the Pinterest platform. Your creativity will help inspire home cooks across the country, driving engagement and brand loyalty. You’ll work closely with our culinary experts, photographers, and marketing teams to bring delicious ideas to life visually and textually, ensuring our content is both mouth-watering and highly shareable.
Key Responsibilities
- Develop original and engaging recipe content, including written instructions, ingredient lists, and compelling narratives, optimized for Pinterest.
- Research and identify trending food topics, recipe categories, and Pinterest best practices to inform content strategy.
- Collaborate with culinary teams to test and refine recipes, ensuring accuracy, deliciousness, and feasibility for home cooks.
- Work with food photographers and videographers to capture high-quality visual assets that are aesthetically pleasing and Pinterest-ready.
- Craft compelling pin descriptions, titles, and calls-to-action to maximize visibility and engagement on the platform.
- Analyze Pinterest performance data and user feedback to continuously improve content strategy and identify new opportunities.
- Stay up-to-date with Pinterest algorithm changes, features, and evolving trends in food content and social media.
- Ensure all content aligns with Publix brand guidelines, voice, and quality standards.
Required Skills
- Proven experience in content creation, specifically with recipe development or food blogging.
- Demonstrable expertise in Pinterest as a content platform, including understanding of best practices for pinning, SEO, and audience engagement.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong understanding of culinary concepts, ingredients, and cooking techniques.
- Ability to work collaboratively in a fast-paced, creative team environment.
- Proficiency with content management systems and basic image editing software.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Culinary Arts, or a related field.
- 2+ years of experience in digital content creation, with a focus on food and Pinterest.
- Experience with analytics tools for social media performance.
- A strong portfolio showcasing recipe content developed for digital platforms.
- Knowledge of SEO principles for Pinterest and other search engines.
Perks & Benefits
- Competitive salary and comprehensive benefits package (medical, dental, vision).
- Employee stock ownership plan and 401(k) with company match.
- Paid time off and holiday pay.
- Opportunities for professional development and career growth within a leading retail company.
- On-site culinary test kitchen access.
- Employee discounts on Publix products.
- A vibrant, collaborative, and food-loving work environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Westford Trust. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://jobs.westfordtrust.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.