About the Company
Ipsos is one of the largest market research companies globally, operating in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, and employees. We help our clients make smarter decisions and accelerate their growth. At Ipsos, we believe our people are our greatest asset, fostering an inclusive and innovative environment where everyone can thrive.
Job Description
Are you a master of understanding public sentiment? Ipsos is seeking a highly analytical and experienced Concentrix Sentiment Guru with a strong focus on Market Research to join our dynamic, remote-first team. In this pivotal role, you will be responsible for leading the analysis and interpretation of sentiment data across various sources to provide actionable insights for our clients. You will leverage advanced analytical techniques and tools to uncover consumer opinions, attitudes, and emotional responses, directly impacting strategic business decisions. This is an exciting opportunity for someone who thrives on data, possesses a deep understanding of human psychology in markets, and excels in a remote work environment.
Key Responsibilities
- Lead the design and execution of sentiment analysis projects for diverse market research initiatives.
- Utilize advanced natural language processing (NLP) tools and methodologies to extract sentiment from unstructured data (e.g., social media, customer reviews, survey open-ends).
- Interpret complex sentiment data, identify key trends, emerging issues, and emotional drivers.
- Develop and present clear, concise, and actionable reports and visualizations to internal teams and external clients.
- Collaborate with market research strategists, data scientists, and client service teams to integrate sentiment insights into broader research findings.
- Continuously evaluate and recommend new sentiment analysis tools, technologies, and best practices.
- Provide expert guidance and mentorship on sentiment analysis techniques and applications.
- Stay abreast of industry trends in market research, sentiment analysis, and artificial intelligence.
Required Skills
- Minimum 5 years of experience in market research, data analysis, or a related field with a strong focus on sentiment analysis.
- Proficiency in sentiment analysis tools and platforms (e.g., Brandwatch, Sprinklr, Qualtrics, custom NLP solutions).
- Strong analytical skills with the ability to interpret complex data sets and draw meaningful conclusions.
- Excellent written and verbal communication skills, with the ability to present technical information to non-technical audiences.
- Demonstrated experience in report generation and data visualization.
- Solid understanding of market research methodologies and consumer behavior.
- Ability to work independently and collaboratively in a fully remote team environment.
Preferred Qualifications
- Master's degree or Ph.D. in Data Science, Computer Science, Marketing, Psychology, or a related quantitative field.
- Experience with programming languages such as Python or R for data analysis and NLP tasks.
- Familiarity with machine learning models for text classification and sentiment prediction.
- Previous experience in a client-facing role within market research or consulting.
- Knowledge of multiple languages is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Flexible work schedule and a 100% remote work model.
- Professional development opportunities and access to cutting-edge tools.
- Collaborative and supportive team culture.
- Employee assistance programs.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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