About the Company
Merkle, a dentsu company, is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Our mission is to make brands more profitable by creating closer relationships between clients and their customers. We foster an environment of continuous learning, innovation, and career development, empowering our employees to achieve their full potential and drive industry-leading results.
Job Description
We are seeking a highly motivated and analytical Paid Media Buyer specializing in Pinterest to join our dynamic marketing team in Lititz, PA. In this role, you will be responsible for developing, executing, and optimizing high-performing Pinterest ad campaigns for a diverse portfolio of clients. You will manage budgets, analyze performance data, and implement strategies to achieve client goals, focusing on ROI and continuous improvement. This is an exciting opportunity for an experienced professional to drive significant impact, grow their career within a leading agency, and work with a team dedicated to excellence and innovation in digital advertising.
Key Responsibilities
- Develop, implement, and manage comprehensive paid media strategies specifically for Pinterest advertising platforms.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Set up, launch, and meticulously optimize Pinterest campaigns, including shopping ads, video ads, and standard image/carousel ads.
- Monitor campaign performance daily, identify trends, and provide data-driven recommendations for optimization.
- Manage significant advertising budgets effectively, ensuring maximum ROI and efficiency.
- Collaborate with creative teams to develop compelling ad copy and visuals optimized for Pinterest.
- Generate detailed performance reports and present insights and recommendations to clients and internal stakeholders.
- Stay current with the latest Pinterest advertising trends, best practices, and platform updates.
- Participate in client meetings, strategy sessions, and provide expert guidance on Pinterest advertising opportunities.
Required Skills
- 3+ years of hands-on experience managing paid media campaigns, with a strong focus on Pinterest Ads.
- Proven track record of successfully planning, executing, and optimizing high-budget Pinterest campaigns.
- Deep understanding of Pinterest's advertising ecosystem, including targeting options, ad formats, and measurement tools.
- Proficiency in data analysis and reporting using tools like Google Analytics, Adobe Analytics, or similar.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication and presentation skills, both written and verbal.
- Ability to work independently and as part of a collaborative team in a fast-paced agency environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience with other social media advertising platforms (e.g., Facebook, Instagram, TikTok) is a plus.
- Familiarity with marketing automation and CRM systems.
- Google Ads or other relevant industry certifications.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and holidays.
- 401(k) matching program to help you plan for your future.
- Opportunities for continuous professional development and training.
- Mentorship programs and clear career progression paths.
- Flexible hybrid work model promoting work-life balance.
- Employee assistance program and wellness initiatives.
- Vibrant and inclusive company culture with regular team events.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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