About the Company
Shopify is a leading global commerce company providing essential internet infrastructure for commerce, offering tools to start, run, market, and manage a retail business of any size. We believe in making commerce better for everyone, so businesses can focus on what they do best: building and selling their products.
Job Description
Are you a Pinterest power-user with a proven track record of transforming clicks into conversions? Shopify is seeking a highly analytical and creative Pinterest Conversion Expert to join our dynamic marketing team. This role is crucial for optimizing our Pinterest strategy, focusing intently on improving Click-Through Rates (CTR) and driving measurable sales through innovative pin designs, keyword targeting, and audience segmentation. You will be instrumental in scheduling and conducting weekly performance check-ins, reporting on key metrics, and iteratively refining campaigns to achieve superior ROI. If you’re passionate about leveraging Pinterest’s visual power to drive significant business growth, we want to hear from you.
Key Responsibilities
- Develop, implement, and manage comprehensive Pinterest advertising campaigns focused on maximizing conversion rates and CTR.
- Conduct weekly performance analysis, A/B testing, and optimization of ad creatives, pin descriptions, and targeting parameters.
- Utilize Pinterest analytics and third-party tools to identify trends, opportunities, and areas for improvement.
- Collaborate with content creators and design teams to produce high-quality, conversion-oriented visual assets for Pinterest.
- Manage Pinterest ad spend effectively to achieve specific performance targets and ROI.
- Stay up-to-date with the latest Pinterest features, algorithm changes, and best practices.
- Provide regular, detailed reports on campaign performance, insights, and recommendations to stakeholders.
Required Skills
- Minimum of 3 years of hands-on experience managing and optimizing Pinterest advertising campaigns.
- Demonstrable success in improving CTR and driving conversions on Pinterest.
- Proficiency with Pinterest Ads Manager and analytics tools.
- Strong understanding of visual marketing principles and direct response copywriting.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Advanced knowledge of keyword research and audience targeting on Pinterest.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with e-commerce platforms, particularly Shopify.
- Familiarity with other social media advertising platforms (Facebook, Instagram) is a plus.
- Certification in Pinterest advertising or similar digital marketing certifications.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and continuous learning.
- Employee stock purchase plan and retirement savings programs.
- Dynamic, inclusive, and supportive work environment.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Westford Trust. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://jobs.westfordtrust.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.