About the Company
Coldwell Banker Realty is a leading residential real estate brokerage company, offering a full range of services to buyers and sellers. With a legacy spanning over a century, we are committed to providing exceptional service, innovation, and expert guidance to our clients. Our extensive network of agents and offices across the nation, combined with cutting-edge technology and marketing strategies, ensures we remain at the forefront of the real estate industry.
Job Description
We are seeking a creative and data-driven Real Estate Pinterest Manager to join our dynamic marketing team. This is a 100% remote position. You will be responsible for developing and executing comprehensive Pinterest marketing strategies to enhance our brand visibility, drive traffic to our property listings, and generate leads for our real estate agents. The ideal candidate will have a deep understanding of the Pinterest platform, a keen eye for design, and a passion for real estate.
Key Responsibilities
- Develop, implement, and manage our Pinterest marketing strategy to align with overall business goals and property marketing initiatives.
- Create visually compelling and engaging Pins, Idea Pins, and boards that showcase properties, real estate trends, and home decor inspiration.
- Optimize all Pinterest content for SEO using relevant keywords to increase organic reach and discoverability.
- Monitor, analyze, and report on Pinterest performance metrics, including impressions, clicks, saves, and conversions, adjusting strategies as needed.
- Collaborate with real estate agents, photographers, and other marketing team members to source high-quality visual assets and align content.
- Stay up-to-date with the latest Pinterest trends, features, and best practices, and continuously explore new ways to leverage the platform.
- Manage Pinterest advertising campaigns, if applicable, to target specific audiences and drive measurable results.
Required Skills
- Proven experience managing and growing a business presence on Pinterest, specifically for marketing purposes.
- Strong understanding of Pinterest's algorithm, analytics, and best practices.
- Excellent visual content creation skills with a portfolio demonstrating aesthetic judgment.
- Proficiency in social media management tools and scheduling platforms.
- Solid understanding of digital marketing principles and SEO.
- Exceptional written and verbal communication skills.
- Ability to work independently in a remote environment and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Previous experience in the real estate or home design industry.
- Familiarity with graphic design software such as Canva, Adobe Photoshop, or Illustrator.
- Experience with other social media platforms and their integration into a broader digital strategy.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company matching.
- Generous paid time off and holidays.
- Flexible 100% remote work environment.
- Opportunities for professional development and continuous learning.
- Employee assistance program.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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