About the Company
Cartier, founded in 1847, is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Renowned for its exquisite craftsmanship and timeless designs, Cartier has a rich heritage of serving royalty and celebrities worldwide, establishing itself as a pinnacle of elegance and luxury. We are committed to fostering creativity, innovation, and a deep appreciation for the art of fine living.
Job Description
We are seeking a highly creative and results-driven Pinterest Brand Manager with a strong focus on luxury goods to join our dynamic marketing team. This role is crucial for enhancing our brand’s presence and engagement on Pinterest, translating our exquisite collections into compelling visual stories that resonate with discerning luxury consumers. The ideal candidate will possess an in-depth understanding of the luxury market, exceptional visual storytelling abilities, and a proven track record of driving brand growth and engagement on Pinterest. You will be responsible for developing and executing innovative Pinterest strategies that align with our brand identity and business objectives.
Key Responsibilities
- Develop and implement a comprehensive Pinterest strategy specifically tailored for luxury goods, focusing on brand awareness, engagement, and conversion.
- Curate, create, and optimize high-quality visual content (pins, videos, story pins) that reflect the luxury aesthetic and brand values of Cartier.
- Manage and grow the brand's Pinterest profile, including board creation, pin scheduling, and community engagement.
- Conduct thorough keyword research and implement SEO best practices to maximize pin visibility and reach.
- Monitor Pinterest analytics, generate performance reports, and provide actionable insights to optimize future campaigns.
- Stay abreast of the latest Pinterest trends, features, and algorithms, and identify new opportunities for growth.
- Collaborate with internal creative, marketing, and sales teams to ensure brand consistency across all channels.
- Develop and manage paid Pinterest advertising campaigns to target specific luxury audiences and drive key performance indicators.
- Identify and engage with key influencers and tastemakers on Pinterest within the luxury sector.
Required Skills
- Proven experience as a Brand Manager or Social Media Manager with a strong focus on Pinterest.
- In-depth knowledge of the luxury goods market and consumer behavior.
- Demonstrable experience in developing and executing successful Pinterest marketing strategies.
- Exceptional visual storytelling skills and an eye for luxury aesthetics.
- Proficiency in Pinterest Analytics and other social media management tools.
- Strong understanding of Pinterest SEO and content optimization techniques.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a collaborative team.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience with other visual-first platforms (e.g., Instagram, TikTok) in a luxury context.
- Portfolio demonstrating successful Pinterest campaigns for luxury brands.
- Certification in Pinterest advertising.
- Fluency in French or other luxury market relevant languages.
Perks & Benefits
- Generous medical, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off, including vacation, sick leave, and holidays.
- Employee discounts on Cartier products.
- Professional development and growth opportunities.
- Hybrid work model flexibility.
- Wellness programs and employee assistance.
- Opportunities to attend exclusive industry events.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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