About the Company
Deloitte Digital is a global leader in digital transformation, combining the best of Deloitte’s strategy, consulting, and technology services with the creative flair of a digital agency. We help our clients reimagine and connect with their customers in groundbreaking ways, leveraging data, design, and cutting-edge platforms to deliver impactful experiences. Our Arlington office serves a diverse range of clients, from government agencies to Fortune 500 companies, fostering a culture of innovation and collaborative problem-solving. We are committed to fostering a diverse and inclusive workforce and welcome global talent.
Job Description
We are seeking an experienced and visionary Performance Marketing Director to lead our digital advertising strategies and execution for key clients. This role demands a proven leader who can drive measurable results through sophisticated paid media campaigns across various channels, including SEM, Social, Programmatic, and Display. You will be responsible for developing comprehensive performance marketing strategies, overseeing campaign management, optimizing spend, and analyzing data to ensure client objectives are met or exceeded. The ideal candidate will have a deep understanding of the digital advertising ecosystem, strong analytical skills, and the ability to mentor and grow a team of performance marketing specialists. This position offers visa sponsorship for qualified international candidates looking to make a significant impact in the US market.
Key Responsibilities
- Develop and execute high-impact performance marketing strategies aligned with client business objectives.
- Oversee the planning, implementation, optimization, and reporting of paid media campaigns across multiple platforms (Google Ads, Meta, LinkedIn, etc.).
- Lead and mentor a team of performance marketing managers and specialists, fostering professional growth and expertise.
- Manage significant advertising budgets, ensuring optimal allocation and ROI.
- Utilize advanced analytics tools and methodologies to track, analyze, and report on campaign performance, identifying actionable insights.
- Collaborate cross-functionally with creative, data science, and account management teams to ensure integrated campaign execution.
- Stay abreast of industry trends, platform updates, and emerging technologies to drive continuous innovation.
- Present strategic recommendations and performance reports to clients and internal stakeholders.
- Identify new growth opportunities and implement A/B testing frameworks to improve campaign effectiveness.
Required Skills
- 8+ years of experience in performance marketing, with at least 3 years in a leadership or director-level role.
- Expertise in managing large-scale paid media campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
- Strong analytical skills with proficiency in Google Analytics 4, Adobe Analytics, or similar web analytics tools.
- Demonstrated ability to develop and execute data-driven marketing strategies.
- Proven track record of managing and optimizing significant advertising budgets to achieve specific KPIs.
- Excellent communication and presentation skills, with the ability to articulate complex strategies to non-technical stakeholders.
- Experience with conversion rate optimization (CRO) techniques and A/B testing.
- Proficiency in Microsoft Excel for data analysis and reporting.
- Bachelor's degree in Marketing, Business, or a related quantitative field.
Preferred Qualifications
- Master's degree (MBA) in Marketing or a related field.
- Certifications in Google Ads, Meta Blueprint, or other relevant digital advertising platforms.
- Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot).
- Familiarity with marketing attribution models and incrementality testing.
- Experience working in an agency environment or consulting firm.
- Understanding of SEO best practices and how they integrate with paid media strategies.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with company matching.
- Professional development and continuing education opportunities.
- Flexible spending accounts and health savings accounts.
- Employee assistance program.
- Commuter benefits.
- Performance-based bonuses.
- Visa sponsorship for eligible candidates.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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