About the Company
WebFX is a leading full-service digital marketing agency dedicated to driving results for our clients. With a focus on innovative strategies and cutting-edge technology, we help businesses grow their online presence and achieve their marketing goals. We foster a dynamic and collaborative environment where creativity and data-driven decisions go hand-in-hand.
Job Description
We are seeking a creative and detail-oriented Online Pinterest Curator to join our visual marketing team. In this hybrid role, you will be responsible for developing, executing, and managing engaging Pinterest strategies for a diverse portfolio of clients. You will drive brand awareness, website traffic, and conversions through compelling visual content and strategic pin promotion. This position requires a keen eye for aesthetics, a solid understanding of Pinterest’s algorithm, and the ability to adapt to varying client brand voices.
Key Responsibilities
- Develop and implement comprehensive Pinterest marketing strategies tailored to client objectives.
- Curate, design, and schedule high-quality, on-brand pins (static, video, idea pins) using various creative tools.
- Conduct thorough keyword research to optimize pin descriptions, titles, and board names for discoverability.
- Monitor Pinterest trends, competitor activity, and platform updates to inform strategy adjustments.
- Analyze Pinterest analytics to track performance, identify insights, and generate actionable reports.
- Collaborate with content creators, graphic designers, and other marketing specialists to ensure cohesive campaigns.
- Manage multiple client accounts simultaneously, ensuring timely delivery and adherence to brand guidelines.
- Stay current with best practices in visual marketing, SEO for Pinterest, and overall social media trends.
- Engage with the Pinterest community, respond to comments, and foster brand loyalty.
Required Skills
- Proven experience with Pinterest for business, including creating and optimizing pins and boards.
- Strong understanding of visual storytelling and brand aesthetics.
- Proficiency with graphic design tools (e.g., Canva, Adobe Creative Suite) for content creation.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with marketing analytics platforms.
- Ability to work independently and manage time effectively in a flexible work environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- Experience with other social media platforms and broader digital marketing strategies.
- Certification in Pinterest marketing or related visual platforms.
- Portfolio showcasing successful Pinterest campaigns or visual content projects.
Perks & Benefits
- Flexible working hours and hybrid work model.
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team environment.
- Access to the latest marketing tools and technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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