About the Company
Ipsos is one of the world’s largest market research companies, operating in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, and employees. We serve more than 5,000 clients across the globe and are committed to making a difference for them.
Job Description
Ipsos is seeking a proactive and analytical Trend & Keyword Analyst to join our remote market research team. This is a 100% remote position. In this role, you will be instrumental in identifying emerging trends, optimizing keyword strategies, and extracting actionable insights from vast datasets to inform our clients’ strategic decisions. You will leverage cutting-edge tools and methodologies to monitor market shifts, consumer behavior, and competitive landscapes across various industries. Your expertise will directly contribute to the development of robust market intelligence reports and innovative research solutions.
Key Responsibilities
- Conduct in-depth research to identify emerging market trends, consumer sentiments, and industry shifts.
- Perform comprehensive keyword research to optimize content and research strategies for online visibility and data collection.
- Utilize advanced analytics tools and platforms to analyze large datasets and uncover meaningful patterns.
- Develop and present clear, concise, and actionable insights to internal teams and clients through reports and presentations.
- Monitor competitive activities and analyze their impact on market dynamics.
- Collaborate with research teams to integrate trend and keyword analysis into broader market research projects.
- Stay updated with the latest trends in market research methodologies, data analytics, and digital marketing.
Required Skills
- Proficiency in market research tools (e.g., Google Analytics, SEMrush, Ahrefs, SimilarWeb).
- Strong analytical and critical thinking skills.
- Excellent written and verbal communication abilities.
- Demonstrated ability to identify and interpret trends from complex data.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Solid understanding of SEO principles and keyword optimization.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
- Experience working in a market research agency or a similar analytical role.
- Familiarity with qualitative research methodologies.
- Knowledge of various industry sectors (e.g., Tech, FMCG, Healthcare).
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Flexible work schedule and remote-first culture.
- Generous paid time off and holidays.
- Professional development and training opportunities.
- Employee assistance program.
- Opportunities for career advancement within a global leader.
- Contribution to a dynamic and innovative team.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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