About the Company
Merkle, a dentsu company, is a leading data-driven, technology-enabled, global performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with Merkle to build and maximize customer relationships. Our mission is to make brands more relevant to their customers by utilizing data and technology to create hyper-personalized experiences across all touchpoints. We pride ourselves on innovation, a collaborative culture, and delivering measurable results for our clients.
Job Description
We are seeking a highly analytical and detail-oriented Search Query Analyst with a strong focus on Search Engine Optimization (SEO) to join our growing team in Ipswich. In this role, you will be instrumental in analyzing search query data, identifying trends, and providing actionable insights to optimize client websites and content for improved search engine visibility and performance. You will work closely with SEO specialists, content creators, and data scientists to enhance our clients’ digital footprint and achieve their marketing objectives. This is an exciting opportunity for an individual passionate about search data and its impact on digital marketing strategies.
Key Responsibilities
- Conduct in-depth analysis of search query data from various sources (Google Search Console, third-party SEO tools) to identify user intent, keyword opportunities, and content gaps.
- Monitor search performance metrics, including rankings, organic traffic, and click-through rates, reporting on key trends and anomalies.
- Perform keyword research to discover high-value terms and phrases relevant to client industries and target audiences.
- Identify and analyze competitor search strategies and performance to inform our SEO tactics.
- Collaborate with SEO strategists and content teams to develop data-driven recommendations for content optimization, site structure, and technical SEO improvements.
- Prepare comprehensive reports and presentations on search query performance and insights for internal teams and clients.
- Stay up-to-date with the latest search engine algorithm changes, industry trends, and SEO best practices.
- Assist in the development and implementation of SEO campaigns, ensuring all activities are aligned with client goals and data insights.
Required Skills
- Minimum of 2 years of experience in an SEO or digital marketing analyst role.
- Proficiency in using Google Search Console, Google Analytics, and other major SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Solid understanding of search engine algorithms, ranking factors, and core SEO principles.
- Excellent communication and presentation skills, capable of explaining complex data to non-technical stakeholders.
- Advanced Excel skills (pivot tables, VLOOKUPs, data visualization).
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of SQL or other programming languages for data manipulation.
- Familiarity with international SEO best practices.
- Certifications in Google Analytics or Google Ads.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive private medical insurance.
- Generous pension scheme with employer contributions.
- Flexible hybrid working model, balancing office collaboration with remote flexibility.
- 25 days annual leave plus bank holidays, with an option to buy more.
- Access to a wide range of learning and development opportunities, including industry certifications.
- Employee assistance program and mental well-being support.
- Regular social events and team-building activities.
- Cycle to Work scheme and discounted gym memberships.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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