About the Company
Wpromote is a leading digital marketing agency that helps brands grow by creating highly effective, integrated digital campaigns. We believe in taking a holistic approach to digital marketing, combining data-driven insights with creative strategy to deliver measurable results. Our team of experts works across various channels, including SEO, SEM, social media, display, and email, to build powerful connections between brands and their customers. We foster a culture of innovation, continuous learning, and collaboration, always striving to be at the forefront of digital marketing trends.
Job Description
We are seeking a highly analytical and results-driven Online Yield Specialist to join our dynamic team in Tulsa. In this crucial role, you will be responsible for maximizing the performance and profitability of our online advertising campaigns through strategic yield management, data analysis, and continuous optimization. You will work closely with account managers, media buyers, and data scientists to identify growth opportunities, improve campaign efficiency, and ensure optimal return on investment for our clients. This position requires a keen eye for detail, strong analytical capabilities, and a proactive approach to problem-solving in a fast-paced environment.
Key Responsibilities
- Monitor and analyze performance metrics across various digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic DSPs).
- Identify trends, anomalies, and opportunities for optimization in real-time to maximize yield and campaign performance.
- Develop and implement strategies for budget allocation, bidding, and targeting to achieve client KPIs and drive growth.
- Conduct A/B testing and multivariate experiments to improve ad creative, landing page performance, and overall campaign effectiveness.
- Generate comprehensive reports and present findings to internal teams and clients, translating complex data into actionable insights.
- Collaborate with media buying and account management teams to ensure alignment on campaign goals and execution strategies.
- Stay current with industry trends, platform updates, and best practices in yield management and performance marketing.
- Proactively identify and troubleshoot technical issues related to ad serving, tracking, and data discrepancies.
- Contribute to the development of new tools, processes, and methodologies for yield optimization.
Required Skills
- 2+ years of experience in online advertising, media buying, or yield management.
- Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Business Manager, DV360, Trade Desk).
- Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
- Advanced Excel skills (pivot tables, VLOOKUPs, data manipulation).
- Familiarity with web analytics tools (e.g., Google Analytics).
- Excellent communication and presentation skills.
- Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field.
Preferred Qualifications
- Experience with SQL or other data querying languages.
- Knowledge of A/B testing methodologies and statistical significance.
- Familiarity with programmatic advertising and ad serving technologies.
- Experience working with a digital marketing agency or in an ad tech environment.
- Google Ads and/or Meta Blueprint certifications.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) with company match.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Collaborative and innovative work environment.
- Employee wellness programs.
- Casual dress code.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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