About the Company
Nielsen is a global leader in audience measurement, data and analytics, shaping the world’s media and content as a trusted source for measuring consumers’ behavior across all channels and platforms. Our mission is to provide an unbiased and indispensable understanding of the media landscape, empowering our clients to make smarter decisions. Join a team dedicated to innovation, integrity, and insight.
Job Description
As a Digital Brand Evaluator with a focus on Social Media & Ads, you will play a crucial role in assessing the effectiveness and sentiment of various digital advertising campaigns and social media content. This 100% remote position requires meticulous attention to detail and a keen understanding of brand messaging, audience perception, and current digital trends. You will contribute to critical data that helps brands refine their online presence and advertising strategies. This work-from-home opportunity offers flexibility while being part of a leading global data science company.
Key Responsibilities
- Evaluate and rate digital advertisements across various platforms for brand alignment, messaging clarity, and audience appeal.
- Monitor and analyze social media content, identifying brand mentions, sentiment, and trending topics relevant to client portfolios.
- Provide detailed, objective feedback on campaign creative, copy, and overall digital presence.
- Categorize and tag data according to established guidelines and taxonomies.
- Participate in calibration sessions to ensure consistency and accuracy in evaluations.
- Identify and report emerging trends, potential brand risks, or opportunities observed in digital content.
- Meet daily and weekly evaluation quotas while maintaining high quality standards.
Required Skills
- Excellent written and verbal communication skills in English.
- Strong analytical and critical thinking abilities.
- Proficiency in navigating and evaluating content on major social media platforms (Facebook, Instagram, X, TikTok, LinkedIn, YouTube).
- High level of attention to detail and ability to follow complex guidelines.
- Self-motivated and able to work independently in a remote environment.
- Basic understanding of digital marketing and advertising concepts.
- Reliable high-speed internet connection and a dedicated home office setup.
Preferred Qualifications
- Previous experience in content moderation, market research, or digital advertising evaluation.
- Familiarity with various ad formats and social media analytics tools.
- Associate's or Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
- A keen interest in pop culture, current events, and digital trends.
Perks & Benefits
- Competitive annual salary.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off and company holidays.
- Flexible 100% remote work environment.
- Opportunities for professional development and training.
- Employee assistance program.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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