About the Company
WPP is a world leader in communications services, operating in 110 countries. We are home to some of the most iconic agencies in the industry, delivering transformative solutions across advertising, media investment management, public relations, and branding and identity. Our clients include many of the world’s most admired brands, and we are committed to driving innovation and fostering a culture of creativity and collaboration. We are seeking passionate individuals to join our dynamic team and help shape the future of media planning.
Job Description
We are looking for a highly motivated and energetic Apple Media Planner to join our innovative team. This 100% remote role requires a strategic thinker with a passion for digital advertising and a deep understanding of the Apple ecosystem and its advertising platforms. You will be instrumental in developing, executing, and optimizing media plans for our key clients, focusing on Apple-centric campaigns to drive brand awareness, user acquisition, and engagement. The ideal candidate will thrive in a fast-paced environment, possess strong analytical skills, and be eager to push the boundaries of traditional media planning.
Key Responsibilities
- Develop and execute comprehensive media plans tailored for Apple platforms (e.g., Apple Search Ads, App Store Optimization tactics, relevant in-app networks).
- Conduct thorough market research and audience analysis to identify key opportunities and trends within the Apple user base.
- Manage campaign budgets, ensuring optimal allocation and performance against key KPIs.
- Monitor campaign performance daily, providing real-time optimizations and actionable insights.
- Collaborate cross-functionally with creative, client services, and analytics teams to ensure integrated campaign execution.
- Prepare detailed performance reports and present findings and recommendations to clients.
- Stay abreast of the latest advertising trends, technologies, and platform updates within the Apple ecosystem and broader digital landscape.
- Identify and evaluate new media opportunities and partnerships to enhance campaign reach and effectiveness.
Required Skills
- Minimum 3 years of experience in digital media planning, with a strong focus on mobile advertising.
- Proven experience with Apple Search Ads and understanding of the Apple advertising ecosystem.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in media planning and buying tools (e.g., Google Ads, Facebook Ads Manager, programmatic platforms).
- Excellent communication and presentation skills, both written and verbal.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Advanced proficiency in Microsoft Excel (pivot tables, vlookups) and PowerPoint.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience working with consumer electronics or technology clients.
- Familiarity with ASO (App Store Optimization) strategies.
- Certification in relevant advertising platforms (e.g., Apple Search Ads certification).
- Experience with data visualization tools (e.g., Tableau, Google Data Studio).
Perks & Benefits
- Flexible 100% remote work environment.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Access to a global network of industry leaders and innovators.
- Employee assistance programs and wellness initiatives.
- Dynamic and collaborative company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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