Shopify Specialist – Growth & Conversion Focus, Remote

🏢 Lululemon📍 Vancouver, British Columbia, Canada💼 Full-Time💻 Remote🏭 E-commerce💰 60000-85000 per year

About the Company

Lululemon Athletica Inc. is a global company focused on athletic apparel and accessories. We are innovators in technical apparel, accessories, and gear, driven by our purpose to elevate the world through the power of movement. We offer a holistic ecosystem of wellbeing for our guests and community, including our global retail footprint, digital platforms, and the Mirror interactive home gym. Join our team and contribute to a company that champions innovation, well-being, and community.

Job Description

We are seeking a talented and passionate Shopify Specialist with a strong focus on growth and conversion to join our dynamic remote team. In this pivotal role, you will be instrumental in optimizing our Shopify e-commerce platform to enhance user experience, drive sales, and improve conversion rates across all digital touchpoints. You will leverage your expertise in e-commerce best practices, platform capabilities, and analytical tools to identify opportunities for improvement and implement strategic solutions. This role requires a proactive problem-solver with a keen eye for detail and a passion for turning data insights into actionable strategies.

Key Responsibilities

  • Manage and optimize the Shopify store content, product listings, and collections to ensure accuracy, appeal, and SEO best practices.
  • Implement and oversee A/B tests and other conversion rate optimization (CRO) strategies to improve key metrics.
  • Monitor website performance using analytics tools (e.g., Google Analytics 4) to identify trends, issues, and growth opportunities.
  • Collaborate with marketing teams to support promotional campaigns, landing page creation, and email marketing integration.
  • Work with development teams to implement new features, apps, and integrations, ensuring functionality and user experience.
  • Conduct regular audits of the Shopify store to ensure optimal performance, security, and compliance with e-commerce standards.
  • Stay up-to-date with Shopify updates, e-commerce trends, and industry best practices.
  • Provide insights and recommendations based on data analysis to inform future e-commerce strategies.

Required Skills

  • Proven expertise in managing and optimizing Shopify or Shopify Plus platforms.
  • Demonstrated experience in Conversion Rate Optimization (CRO) and A/B testing methodologies.
  • Proficiency with e-commerce analytics tools, particularly Google Analytics 4.
  • Understanding of SEO principles and how they apply to Shopify.
  • Basic knowledge of HTML, CSS, and liquid templating for minor front-end adjustments.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication and collaboration skills, with the ability to articulate technical concepts to non-technical stakeholders.
  • A data-driven mindset with strong analytical and problem-solving abilities.

Preferred Qualifications

  • Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
  • Experience with Shopify Plus and its advanced features.
  • Familiarity with marketing automation platforms (e.g., Klaviyo, Salesforce Marketing Cloud).
  • Experience working in an agile development environment.
  • Previous experience in the retail or apparel industry.

Perks & Benefits

  • Competitive annual salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Generous paid time off and flexible working arrangements.
  • Employee discount on Lululemon products.
  • Opportunities for professional development and continuous learning.
  • A supportive, inclusive, and collaborative remote work environment.
  • Access to wellness programs and resources.

How to Apply

If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:

  • An up-to-date Resume or CV
  • A brief cover letter summarizing your experience and motivation

Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.

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