About the Company
Jumia is a leading pan-African e-commerce platform committed to providing customers with a seamless online shopping experience. We empower businesses to reach a wider audience and constantly innovate to meet the evolving needs of our diverse customer base across the continent. Our mission is to transform the retail landscape in Africa, and we are looking for passionate individuals to join our dynamic team.
Job Description
We are seeking a highly motivated and results-oriented Shopify Lead Gen Specialist to join our growing team. In this pivotal role, you will be responsible for identifying, nurturing, and converting potential clients who are looking to establish or enhance their online presence using the Shopify platform. You will be a key driver in expanding our client base, leveraging various strategies and tools to generate high-quality leads and move them through the sales funnel. The ideal candidate will have a strong understanding of the e-commerce landscape, excellent communication skills, and a proven track record in lead generation and client acquisition.
Key Responsibilities
- Develop and execute effective lead generation strategies to identify potential Shopify clients.
- Utilize various tools and platforms, including LinkedIn Sales Navigator, cold email campaigns, and industry directories, to source new leads.
- Conduct thorough research on prospective clients to understand their business needs and identify how Shopify can provide value.
- Qualify leads based on predefined criteria, ensuring a high potential for conversion.
- Initiate contact with leads through personalized outreach, including emails, calls, and social media messaging.
- Nurture leads through ongoing communication, providing relevant information and addressing potential concerns.
- Collaborate closely with the sales team to seamlessly hand off qualified leads and ensure a smooth transition.
- Maintain accurate and up-to-date records of all lead generation activities and interactions in the CRM system.
- Analyze lead generation performance metrics and continuously optimize strategies for improved results.
- Stay informed about industry trends, Shopify updates, and competitor activities to identify new opportunities.
- Prepare regular reports on lead generation progress and contribute to team strategy meetings.
Required Skills
- Proficiency in Shopify platform functionalities and ecosystem.
- Proven experience in lead generation and client acquisition.
- Excellent written and verbal communication skills.
- Strong research and analytical abilities.
- Familiarity with CRM software (e.g., Salesforce, HubSpot).
- Ability to work independently and as part of a team.
- Goal-oriented with a strong drive for results.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience with lead generation tools such as LinkedIn Sales Navigator, Hunter.io, or similar platforms.
- Previous experience in the e-commerce or digital marketing agency sector.
- Understanding of SEO, SEM, and social media marketing principles.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Health and wellness benefits.
- Opportunities for professional development and training.
- A dynamic and collaborative work environment.
- Access to cutting-edge tools and technologies.
- Employee discounts on Jumia products.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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