About the Company
Razorfish, part of Publicis Sapient, is a global leader in digital transformation, providing digital marketing and technology solutions to help clients thrive in the connected world. We combine a startup mindset with the resources of a global powerhouse, pushing the boundaries of what’s possible in digital. Our team in Oakland works with a diverse portfolio of clients, driving innovation and delivering measurable results.
Job Description
We are seeking a highly analytical and creative Pinterest Conversion Expert to join our dynamic digital marketing team. In this role, you will be responsible for strategizing, executing, and optimizing Pinterest advertising campaigns with a strong emphasis on maximizing Click-Through Rate (CTR) and driving conversions. You will work closely with clients to understand their business objectives, translate them into effective Pinterest strategies, and report on performance with weekly check-ins. This position requires a deep understanding of Pinterest’s algorithm, audience targeting capabilities, ad formats, and a proven track record of achieving significant ROI through paid social efforts.
Key Responsibilities
- Develop and implement comprehensive Pinterest advertising strategies focused on high CTR and conversion goals.
- Manage end-to-end campaign execution, including ad creative development, copywriting, audience targeting, and bidding strategies.
- Conduct thorough keyword research and trend analysis specific to the Pinterest platform to identify growth opportunities.
- Monitor, analyze, and optimize campaign performance daily, making data-driven adjustments to improve key metrics suchs as CTR, conversion rate, and ROAS.
- Provide detailed weekly performance reports and insights to clients, clearly communicating progress, challenges, and future recommendations.
- Stay up-to-date with the latest Pinterest features, algorithm changes, and best practices in paid social advertising.
- Collaborate with internal creative teams to ensure ad visuals and copy are optimized for Pinterest and client brand guidelines.
- Manage advertising budgets effectively, ensuring optimal spend and performance.
- Conduct A/B testing on various ad elements (creatives, copy, landing pages) to identify top-performing strategies.
Required Skills
- 3+ years of hands-on experience managing Pinterest advertising campaigns for e-commerce or lead generation.
- Proven track record of optimizing campaigns for high CTR and strong conversion rates.
- Expertise in Pinterest Ads Manager, including audience targeting, campaign setup, and reporting.
- Strong analytical skills with the ability to interpret data, identify trends, and make actionable recommendations.
- Proficiency in Google Analytics or similar web analytics tools.
- Excellent communication and presentation skills, capable of explaining complex data to non-technical stakeholders.
- Solid understanding of digital marketing principles, including SEO, content marketing, and email marketing.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications
- Experience with other paid social platforms (Facebook, Instagram, TikTok) is a plus.
- Familiarity with marketing automation tools.
- Project management experience.
- Agency experience managing multiple client accounts simultaneously.
- Master's degree in a relevant field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Professional development opportunities and training.
- Hybrid work model with flexible scheduling.
- Employee wellness programs.
- Dynamic and collaborative work environment.
- Access to cutting-edge industry tools and technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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