About the Company
Target Corporation is a leading general merchandise retailer with a strong presence in both physical stores and a rapidly growing e-commerce platform. We are committed to delivering exceptional value, quality, and style to millions of guests worldwide. Our digital innovation teams are at the forefront of understanding customer behavior and enhancing the online shopping experience. Join a company that values data-driven insights and empowers its teams to make a real impact.
Job Description
We are seeking a highly motivated and analytical E-commerce Sentiment Analyst with a focus on sales to join our remote team. In this role, you will be responsible for monitoring, analyzing, and interpreting customer feedback, reviews, and social media conversations related to our e-commerce products and services. Your primary objective will be to identify sentiment trends, product pain points, and opportunities to enhance customer satisfaction and drive sales conversion. You will work closely with product development, marketing, and sales teams to provide actionable insights that directly influence strategy and improve our online presence and offerings. This is a crucial role in understanding the voice of our customer and translating it into tangible business improvements.
Key Responsibilities
- Analyze large volumes of customer sentiment data from various e-commerce channels, including product reviews, social media, customer service interactions, and forums.
- Utilize advanced text analytics tools and methodologies to identify key themes, trends, and emerging issues related to product performance and customer experience.
- Specifically focus on sentiment related to sales conversions, abandoned carts, product desirability, and post-purchase satisfaction that impacts future sales.
- Generate comprehensive reports and dashboards summarizing sentiment analysis findings, presenting actionable insights to cross-functional teams (e.g., Product, Marketing, Sales).
- Collaborate with product development and merchandising teams to communicate customer feedback and influence product improvements and new feature development.
- Monitor competitor sentiment and market trends to provide competitive intelligence and identify best practices.
- Develop and refine sentiment categorization models and tagging structures to improve data accuracy and relevance.
- Present findings and recommendations to stakeholders at various levels, including leadership, to inform strategic decisions.
- Stay up-to-date with the latest sentiment analysis tools, techniques, and e-commerce trends.
Required Skills
- 2+ years of experience in sentiment analysis, market research, or data analysis within an e-commerce or retail environment.
- Proficiency with sentiment analysis tools and platforms (e.g., Brandwatch, Sprinklr, Talkwalker, or similar).
- Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into clear, actionable insights.
- Excellent written and verbal communication skills, with the ability to present findings effectively to technical and non-technical audiences.
- Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Solid understanding of e-commerce metrics, sales funnels, and customer journey mapping.
- Ability to work independently and collaboratively in a fully remote team environment.
- Demonstrated experience in identifying sales-related opportunities and risks from customer sentiment.
- Bachelor's degree in Marketing, Business, Communications, Data Science, or a related field.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience with natural language processing (NLP) techniques or machine learning.
- Familiarity with A/B testing and experimentation.
- Experience working with global teams and diverse customer datasets.
- Previous experience in a dedicated e-commerce sales support or analytics role.
Perks & Benefits
- Competitive annual salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off, including holidays and sick leave.
- Employee discount programs on Target products and services.
- Access to continuous learning and professional development resources.
- Flexible work arrangements and a supportive remote culture.
- Wellness programs and employee assistance program.
- Opportunities for career growth within a large, established organization.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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