About the Company
Nielsen is a global leader in audience measurement, data, and analytics, shaping the future of media. We provide clients with a comprehensive understanding of consumers and media behavior, across all channels and platforms. Join our innovative team to contribute to critical insights that drive major industry decisions.
Job Description
Are you detail-oriented, analytical, and passionate about social media trends and digital advertising? Nielsen is seeking a Digital Brand Evaluator to join our remote team. In this role, you will play a crucial part in analyzing brand presence across various social media platforms and evaluating the effectiveness of digital ad campaigns. Your insights will help our clients understand consumer perception, optimize their digital strategies, and enhance brand equity in the competitive digital landscape. This is a 100% remote, work-from-home opportunity.
Key Responsibilities
- Monitor and analyze brand mentions, sentiment, and engagement across major social media platforms.
- Evaluate the content, targeting, and performance of digital advertising campaigns.
- Identify emerging trends in social media usage and digital marketing best practices.
- Provide clear, concise, and actionable reports on brand performance and ad effectiveness.
- Collaborate with internal teams to refine evaluation methodologies and reporting standards.
- Maintain confidentiality and integrity of client data and insights.
Required Skills
- Proficiency in social media platforms (e.g., Facebook, Instagram, X/Twitter, TikTok, LinkedIn).
- Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
- Excellent written and verbal communication skills.
- High attention to detail and accuracy.
- Ability to work independently and manage time effectively in a remote setting.
- Basic understanding of digital marketing and advertising concepts.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Data Science, or a related field.
- Experience with social listening tools or ad analytics platforms (e.g., Sprout Social, Brandwatch, Google Analytics).
- Previous experience in market research, brand analysis, or digital media.
- Familiarity with A/B testing methodologies for digital campaigns.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- 401(k) retirement plan with company match.
- Remote work flexibility and a supportive virtual team environment.
- Opportunities for professional development and continuous learning.
- Employee assistance program.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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