About the Company
Canadian Tire Corporation is one of Canada’s most trusted and iconic retailers, operating a diverse family of businesses including Retail, Financial Services, and Petroleum. With over 100 years of history, we are committed to serving Canadians across their diverse needs, whether it’s for automotive, sports, home products, or outdoor gear. Our robust e-commerce presence complements our extensive network of physical stores, providing seamless shopping experiences for millions of customers. We are driven by innovation and a passion for customer satisfaction, constantly evolving our digital strategies to enhance loyalty and engagement.
Job Description
We are seeking a highly motivated and analytical Shopify Specialist to join our dynamic e-commerce team in Lloydminster. This role is crucial for optimizing our online customer journey, focusing specifically on retention and loyalty initiatives within the Shopify ecosystem. The ideal candidate will possess a deep understanding of Shopify’s capabilities, third-party apps, and data analytics to develop and implement strategies that increase customer lifetime value, reduce churn, and foster a strong community around our brands. You will be responsible for identifying opportunities, executing campaigns, and reporting on the effectiveness of your efforts.
Key Responsibilities
- Develop and execute comprehensive customer retention strategies leveraging Shopify features and relevant apps (e.g., loyalty programs, subscription models, personalized marketing).
- Analyze customer data and purchasing behavior to identify trends, pain points, and opportunities for increasing engagement and loyalty.
- Manage and optimize existing loyalty programs, referral programs, and post-purchase communication flows within Shopify.
- Collaborate with marketing, product, and customer service teams to ensure a consistent and delightful customer experience across all touchpoints.
- Implement A/B tests to optimize retention campaigns, email sequences, and on-site experiences.
- Monitor key performance indicators (KPIs) such as customer lifetime value (CLV), repeat purchase rate, churn rate, and provide regular reports with actionable insights.
- Stay up-to-date with the latest Shopify trends, apps, and best practices in customer retention and e-commerce.
- Contribute to the overall e-commerce strategy, identifying new technologies or approaches to enhance customer loyalty.
Required Skills
- 2+ years of hands-on experience managing and optimizing Shopify stores.
- Proven experience in developing and implementing customer retention and loyalty strategies.
- Strong understanding of e-commerce analytics tools and ability to translate data into actionable insights.
- Familiarity with marketing automation platforms and CRM systems integrated with Shopify.
- Excellent communication and collaboration skills.
- Proficiency in A/B testing methodologies and conversion rate optimization (CRO) principles.
- Ability to work independently and as part of a cross-functional team.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Experience with specific Shopify loyalty apps (e.g., Smile.io, LoyaltyLion, Yotpo).
- Knowledge of email marketing platforms (e.g., Klaviyo, Mailchimp) and SMS marketing for retention.
- Basic HTML/CSS knowledge for minor theme adjustments.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits.
- Employee discount program across Canadian Tire brands.
- Paid time off and flexible work arrangements.
- Opportunities for professional development and career growth.
- A vibrant and inclusive company culture.
- RRSP matching program.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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