About the Company
Mindshare is a global media agency network and a part of WPP, one of the world’s largest advertising and marketing services companies. We are innovators in media planning and buying, constantly pushing the boundaries with data-driven insights, advanced analytics, and cutting-edge technology, including artificial intelligence. Our mission is to create original, influential media plans that drive business growth for our diverse portfolio of clients. We believe in fostering a dynamic and collaborative environment where bright minds can thrive and make a real impact.
Job Description
We are seeking a highly motivated and enthusiastic Junior AI Media Planner to join our vibrant team in Wesley Chapel. This is an incredible opportunity for an aspiring media professional to immerse themselves in the world of artificial intelligence and its application in modern media planning. You will work closely with senior planners and strategists to develop, execute, and optimize innovative media campaigns powered by AI-driven insights. This role is perfect for a proactive individual with a passion for data, technology, and the fast-paced advertising landscape. You will learn to leverage AI tools to identify target audiences, predict campaign performance, and optimize media spend across various digital and traditional channels.
Key Responsibilities
- Assist in the research and analysis of target audiences, market trends, and competitive landscapes using AI-powered tools.
- Support the development of comprehensive media plans that align with client objectives, integrating AI insights where appropriate.
- Utilize media planning software and AI platforms to generate data-driven recommendations for media channel selection, budget allocation, and scheduling.
- Monitor campaign performance, collect data, and generate reports, interpreting AI-driven analytics to identify optimization opportunities.
- Collaborate with internal teams (e.g., creative, analytics, client services) to ensure seamless campaign execution and alignment.
- Stay abreast of emerging AI technologies, media trends, and industry best practices, sharing insights with the team.
- Prepare presentations and documentation for internal and external meetings, clearly articulating media strategies and performance.
- Manage campaign pacing, budget actualization, and reconciliation tasks.
- Contribute to brainstorming sessions for new campaign ideas and innovative uses of AI in media.
- Develop a foundational understanding of various media channels, including digital, social, programmatic, OOH, and traditional media.
Required Skills
- Strong analytical and problem-solving skills with an interest in data interpretation.
- Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs) and PowerPoint.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
- High level of attention to detail and organizational skills.
- Eagerness to learn and adapt to new technologies, particularly in AI and machine learning.
- Basic understanding of digital marketing principles and media channels.
- Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
Preferred Qualifications
- Prior internship experience in media planning, digital marketing, or analytics.
- Familiarity with media planning software or ad tech platforms (e.g., Google Ads, Facebook Business Manager, DSPs).
- Experience with data visualization tools (e.g., Tableau, Google Data Studio).
- Coursework or projects involving artificial intelligence, machine learning, or data science.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge AI tools and industry training.
- Vibrant, collaborative, and energetic office environment.
- Employee wellness programs and initiatives.
- Regular team-building events and social activities.
- Career growth opportunities within a global network.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Westford Trust. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://jobs.westfordtrust.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.