About the Company
Etsy is a global marketplace for unique and creative goods. We are home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Our mission is to keep human connection at the heart of commerce. We empower millions of creative entrepreneurs to start, manage, and scale their businesses, fostering a vibrant community of buyers and sellers worldwide. Join our team and help us build a more fulfilling and lasting world.
Job Description
We are seeking a talented and detail-oriented Pinterest SEO Copywriter with a strong focus on optimizing blog content and product descriptions. The ideal candidate will have a deep understanding of Pinterest as a search and discovery engine, along with proven experience in crafting compelling, SEO-friendly copy that drives traffic and conversions. You will be responsible for developing a Pinterest content strategy, conducting keyword research, writing engaging blog posts, and optimizing product descriptions to enhance visibility and performance on the platform.
Key Responsibilities
- Develop and execute a comprehensive Pinterest SEO content strategy, aligning with overall marketing goals.
- Conduct in-depth keyword research specific to Pinterest trends, user behavior, and product categories.
- Write engaging, SEO-optimized blog posts designed to rank on Pinterest and drive traffic to our website.
- Craft compelling and keyword-rich product descriptions that enhance search visibility and encourage purchases on Pinterest.
- Optimize existing blog content and product listings for Pinterest SEO best practices.
- Analyze Pinterest performance data to identify opportunities for improvement and report on key metrics.
- Collaborate with marketing, product, and design teams to ensure content consistency and brand voice.
- Stay updated with the latest Pinterest algorithm changes, SEO trends, and content marketing best practices.
Required Skills
- 2+ years of experience in SEO copywriting with a focus on Pinterest.
- Proven ability to conduct thorough keyword research and implement SEO strategies.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of the Pinterest platform as a visual search engine.
- Experience with content management systems and SEO tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent communication and organizational skills.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Experience in e-commerce or retail industries.
- Familiarity with visual content creation and optimization.
- A portfolio showcasing successful Pinterest SEO copywriting examples.
- Proficiency in analytics platforms like Google Analytics and Pinterest Analytics.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- 401(k) retirement plan with company match.
- Employee stock purchase program.
- Professional development and learning opportunities.
- Employee assistance program.
- Access to exclusive Etsy discounts and workshops.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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