About the Company
BBDO Atlanta is a globally recognized advertising agency, part of the BBDO Worldwide network, known for creating ‘The Work. The Work. The Work.’ Our Atlanta office is a hub of creativity and strategic excellence, partnering with leading brands to develop groundbreaking campaigns that drive measurable results. We foster a collaborative, dynamic, and high-energy environment where innovation thrives and talent is celebrated.
Job Description
We are seeking an enthusiastic and experienced Pinterest Media Planner to join our vibrant team in Atlanta. This role is perfect for a strategic thinker with a passion for social media advertising and a deep understanding of the Pinterest platform. You will be responsible for developing, executing, and optimizing Pinterest media strategies for our diverse portfolio of clients, ensuring campaigns meet and exceed client objectives. If you thrive in a fast-paced agency setting and are eager to make a significant impact, we want to hear from you!
Key Responsibilities
- Develop comprehensive Pinterest media strategies and plans aligned with client goals and target audiences.
- Plan, set up, execute, and optimize Pinterest advertising campaigns, including budget management, bid strategies, and audience targeting.
- Conduct thorough research and analysis of target demographics, market trends, and competitor activities to inform campaign strategies.
- Monitor campaign performance daily, identify key insights, and provide actionable recommendations for optimization.
- Prepare detailed performance reports and present findings, insights, and recommendations to clients and internal teams.
- Collaborate closely with creative, account, and analytics teams to ensure integrated and effective campaign delivery.
- Stay up-to-date with the latest Pinterest advertising features, best practices, and industry trends.
Required Skills
- 3+ years of experience in digital media planning and buying, specifically with Pinterest advertising.
- Proven track record of successfully managing and optimizing Pinterest ad campaigns for various objectives.
- Strong analytical skills with the ability to interpret data, identify trends, and provide strategic recommendations.
- Excellent communication and presentation skills, capable of articulating complex strategies to clients and internal stakeholders.
- Proficiency in media planning tools and analytics platforms.
- Ability to thrive in a fast-paced, high-pressure agency environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience with other social media advertising platforms (e.g., Facebook, Instagram, TikTok, LinkedIn).
- Familiarity with ad agency workflows and client management.
- Certifications in Pinterest advertising or other relevant digital marketing platforms.
- Experience with data visualization tools (e.g., Tableau, Google Data Studio).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- Vibrant and collaborative company culture.
- Employee wellness programs.
- Access to cutting-edge industry tools and technologies.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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