About the Company
Netflix is the world’s leading streaming entertainment service with 270 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. We are committed to fostering diverse voices and stories that resonate with audiences globally.
Job Description
Netflix is seeking a dedicated and passionate Influencer Liaison to join our remote team, focusing specifically on creative talent engagement. In this fully remote role, you will be instrumental in identifying, building, and nurturing relationships with a diverse range of influencers and content creators who align with Netflix’s brand values and content strategy. You will collaborate closely with internal marketing, PR, and content teams to develop innovative strategies that leverage influencer partnerships to amplify our original series, films, and interactive experiences. This role requires a keen understanding of the digital media landscape, excellent communication skills, and a proven ability to manage complex relationships with high-profile individuals in the creative space. The ideal candidate will be a proactive self-starter with a strong strategic mind and a deep passion for entertainment and creator communities.
Key Responsibilities
- Identify, research, and vet potential creative influencers and content creators across various digital platforms relevant to Netflix's content.
- Cultivate and maintain strong, authentic relationships with key influencers, talent agencies, and management teams.
- Develop and execute influencer marketing campaigns in alignment with marketing objectives for new content launches and ongoing brand initiatives.
- Negotiate partnership terms, manage contracts, and ensure compliance with legal and brand guidelines.
- Collaborate cross-functionally with marketing, publicity, social media, and content teams to integrate influencer strategies seamlessly into broader campaigns.
- Monitor influencer campaign performance, analyze data, and provide comprehensive reports on ROI and key metrics.
- Stay informed on industry trends, emerging platforms, and competitor activities in the influencer marketing space.
- Represent Netflix at virtual and occasional in-person industry events, fostering networking opportunities.
Required Skills
- Minimum of 4 years of experience in influencer marketing, talent relations, or partnership management.
- Demonstrated experience working with creative talent, artists, filmmakers, or high-profile content creators.
- Strong understanding of various social media platforms (YouTube, Instagram, TikTok, Twitter, Twitch) and their respective influencer ecosystems.
- Exceptional communication, negotiation, and interpersonal skills.
- Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Data-driven mindset with experience in campaign analytics and reporting.
- Excellent written and verbal English communication skills.
- Self-motivated with the ability to work independently and collaboratively in a remote team setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Previous experience working within the entertainment, media, or tech industries.
- Established network of contacts within the creative influencer community.
- Familiarity with project management tools and CRM software.
- Experience with international influencer campaigns and cultural nuances.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and parental leave policies.
- Netflix subscription and access to exclusive content.
- Professional development opportunities and training.
- Remote work stipend for home office setup.
- Dynamic and inclusive company culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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