About the Company
BVK is one of the largest independent agencies in North America, with a rich history of creating integrated marketing solutions for clients across diverse industries. Based in Milwaukee’s vibrant Historic Third Ward, we pride ourselves on a culture of innovation, collaboration, and impactful results, helping brands connect with their audiences in meaningful ways.
Job Description
BVK is seeking a highly creative and analytical Pinterest Strategist to join our dynamic digital marketing team. In this pivotal role, you will be responsible for developing, executing, and optimizing Pinterest marketing strategies for a diverse portfolio of clients. You will leverage your expertise in visual storytelling, audience targeting, and trend analysis to drive brand awareness, engagement, and conversions. This position requires a professional who is passionate about Pinterest’s unique platform capabilities and eager to contribute to innovative campaigns within a fast-paced agency environment. You will work closely with content creators, media buyers, and account managers to ensure integrated and effective campaign delivery.
Key Responsibilities
- Develop comprehensive Pinterest marketing strategies aligned with client objectives and brand guidelines.
- Create and manage Pinterest ad campaigns, including audience targeting, bidding strategies, and budget allocation.
- Conduct thorough keyword research, trend analysis, and competitive benchmarking to inform content and strategy.
- Design and curate visually appealing Pins, Idea Pins, and video content that resonates with target audiences.
- Monitor, analyze, and report on Pinterest campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
- Stay abreast of the latest Pinterest features, algorithm updates, and best practices.
- Collaborate with internal teams (creative, social media, account management) to ensure cohesive campaign execution across all digital channels.
- Manage client communication regarding Pinterest strategy, performance, and future opportunities.
Required Skills
- 2+ years of hands-on experience in Pinterest marketing and advertising.
- Proven track record of developing and executing successful Pinterest strategies.
- Strong understanding of Pinterest analytics and reporting tools.
- Proficiency in creating compelling visual content (e.g., using Canva, Adobe Creative Suite basics).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Analytical mindset with a data-driven approach to strategy and optimization.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience working in a digital marketing agency setting.
- Familiarity with other social media platforms and their integration points.
- Knowledge of SEO best practices for Pinterest.
- Pinterest Academy certifications.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Generous paid time off and holidays.
- Hybrid work model offering flexibility.
- Professional development opportunities and training.
- Dynamic, collaborative, and creative work environment.
- Wellness programs.
- Located in the vibrant Historic Third Ward with access to amenities.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
⚠️ Important Disclaimer
Welcome to Westford Trust. We publish job opportunities aggregated from public sources, employers, and job portals. We never charge any fees to access or use our website; all information is provided entirely for free.
Westford Trust does not directly offer or manage these positions, nor are we directly involved in the hiring process for the vacancies published on https://jobs.westfordtrust.com.
If you suspect a fraudulent listing or have any questions, please contact us at techturna@gmail.com.