About the Company
United Parcel Service, Inc. (UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. With a commitment to innovation, customer service, and sustainability, UPS connects people and businesses across 220 countries and territories worldwide. Join our team and be part of a company that moves the world forward by delivering what matters.
Job Description
We are seeking a highly analytical and strategic Remote UPS Media Analyst with a strong focus on Content Strategy to join our dynamic marketing team. This is a 100% remote position. In this role, you will be instrumental in analyzing the performance of our content across various media channels, providing actionable insights to optimize our content strategy, and enhancing brand engagement. You will leverage data to understand audience behavior, identify trends, and inform strategic content decisions for a global logistics leader. If you have a passion for data-driven content optimization and a keen eye for media trends, we encourage you to apply.
Key Responsibilities
- Monitor, track, and analyze the performance of UPS content across digital, social, earned, and owned media channels.
- Utilize a variety of analytics tools and platforms to gather data on content engagement, reach, sentiment, and conversions.
- Develop comprehensive reports and dashboards summarizing media performance, identifying key trends, and highlighting opportunities for improvement.
- Provide data-driven recommendations to content creators and marketing teams to optimize content strategy, improve audience targeting, and enhance overall effectiveness.
- Conduct competitive analysis to benchmark UPS content performance against industry leaders and identify best practices.
- Collaborate with cross-functional teams, including marketing, communications, and product development, to ensure content strategy aligns with business objectives.
- Stay current with industry trends in media analytics, content marketing, and digital consumption patterns.
- Assist in A/B testing and other experimentation to refine content hypotheses and strategies.
Required Skills
- Minimum of 3 years of experience in media analysis, content strategy, or a related analytical role.
- Proficiency in media monitoring and social listening tools (e.g., Brandwatch, Sprout Social, Meltwater).
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent written and verbal communication skills, with the ability to present findings clearly to non-technical stakeholders.
- Demonstrated experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Understanding of content marketing principles, SEO, and digital media landscapes.
- Proficient in Microsoft Excel and PowerPoint for data manipulation and presentation creation.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Data Science, Business Analytics, or a related field.
- Experience working in a large corporate environment or the logistics/e-commerce industry.
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Project management skills with the ability to manage multiple priorities in a fast-paced environment.
Perks & Benefits
- Comprehensive health, dental, and vision insurance coverage.
- 401(k) retirement plan with company match.
- Generous paid time off, including vacation, sick leave, and holidays.
- Flexible remote work environment.
- Opportunities for professional development and career growth.
- Employee assistance program for well-being support.
- Parental leave benefits.
- Employee discounts on UPS services and various products.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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