About the Company
Tastemade is a modern media company that creates and distributes premium video content and original programming in the categories of Food, Travel, and Home & Design for a global audience. Through our award-winning productions, vibrant social media presence, and innovative branded content, we inspire and entertain millions to live more delicious, creative, and fulfilling lives. We are passionate about storytelling and connecting communities around shared interests, bringing fresh perspectives and innovative formats to digital content creation.
Job Description
We are seeking a highly organized and creatively driven Food Blogger Assistant with a dedicated focus on Pinterest Pin Strategy to join our dynamic digital content team. This 100% remote role is perfect for an enthusiastic individual with a keen eye for visual trends, a passion for food, and a solid understanding of Pinterest as a powerful platform for driving traffic and engagement. You will support our food blogging efforts by developing, implementing, and optimizing Pinterest strategies to maximize visibility and reach for our recipes and culinary stories.
Key Responsibilities
- Develop and execute a comprehensive Pinterest strategy to drive traffic to our food blog content, including evergreen posts and new recipes.
- Design and create visually appealing and click-worthy Pinterest pins using Canva or similar tools, adhering to brand guidelines and Pinterest best practices.
- Conduct keyword research to optimize pin descriptions, titles, and boards for maximum search visibility on Pinterest.
- Schedule and publish pins consistently using Pinterest native tools or third-party schedulers.
- Monitor Pinterest analytics to track performance, identify trends, and provide regular reports on key metrics (impressions, clicks, saves, outbound clicks).
- Stay up-to-date with the latest Pinterest algorithm changes, trends, and features to continuously refine strategy.
- Collaborate with the content creation team to understand upcoming recipes and promotions, ensuring timely pin creation.
- Organize and manage Pinterest boards, ensuring they are cohesive, visually appealing, and categorized effectively.
- Assist with other general food blogging tasks as needed, such as basic content formatting, image optimization, or social media scheduling for other platforms.
Required Skills
- Proven experience with Pinterest as a marketing tool, including strategy development and execution.
- Proficiency in graphic design tools (e.g., Canva, Adobe Express) for creating engaging visuals.
- Strong understanding of SEO principles specific to Pinterest search.
- Excellent organizational skills and attention to detail.
- Ability to work independently and manage multiple tasks in a fast-paced, remote environment.
- Strong written and verbal communication skills.
- A genuine passion for food, cooking, and the digital food blogging landscape.
Preferred Qualifications
- Previous experience supporting a food blogger or digital publication.
- Familiarity with other social media platforms and content management systems (e.g., WordPress).
- Basic knowledge of Google Analytics for website traffic analysis.
- Experience with other digital marketing tools or platforms.
- A portfolio of created Pinterest pins or managed Pinterest accounts.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- Opportunities for professional development and growth.
- Flexible 100% remote work environment.
- Access to exclusive Tastemade content and events.
- Collaborative and supportive team culture.
How to Apply
If you are interested in this position, please click the "Apply Now" button below. To ensure your application is properly considered, please prepare the following:
- An up-to-date Resume or CV
- A brief cover letter summarizing your experience and motivation
Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted for an interview.
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